Ken Sacharin has joined MediaVest as executive vice president, managing director to oversee Kraft's global account, which includes general market planning and buying, multicultural marketing and
advanced television services for the portfolio of Kraft brands. Sacharin most recently co-founded Dial House, a full-service agency with clients that included Toyota, Red Stripe and Bushmills. Prior
to that, he was global managing partner at Mediaedge:cia overseeing its San Francisco operation. There he worked with clients such as Cisco, Clorox, Chevron, SABMiller and Quaker.--Amy Corr
