• May 10, 2007

Southfield (Mich.) Chrysler Jeep, the nation's largest Chrysler Jeep dealer, is running ads in Arabic, to appeal to North America's largest Arabic language community--in southeastern Michigan.

The "Talk to Toni" ads run on Middle Eastern Broadcast Network (MBN), local cable TV stations, WMZK-AM radio and on the Internet. They feature Toni Anttwan, the store's leading salesperson, with his wife and children.

Southfield Chrysler Jeep is a multicultural dealership with employees representing Iraq, Poland, Ethiopia, Ukraine, Israel, India, Albania and the Philippines in both language and culture.

--Karl Greenberg