• May 10, 2007

BooKoo Beverages, Inc. has signed a distribution agreement with Charlotte- N.C.-based Coca-Cola Bottling Co. Consolidated to sell its energy drink portfolio.

Coca-Cola Consolidated is the second-largest Coca-Cola bottler in the country and has a consumer base of 20 million throughout the southeastern United States.

BooKoo comes in Wild Berry, Wild Berry Zero Carb, Citrus, Bite and Jugo flavors in 16-ounce cans and Wild Berry and Citrus in 5.75-ounce cans.

Founded in 2004, BooKoo Beverages was the first to introduce a 24-ounce can. Soon thereafter, a compact, super-concentrated 5.75-ounce can, BooKoo SHOT, was introduced to consumers in search of a quick boost of energy without the bulk.

--Nina M. Lentini