While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Marketing Daily
Kellogg Offers Consumers Free Health Check Kits
May 11, 2007
Kellogg is partnering with BioSafe Laboratories and Omron Healthcare to provide women with an in-home Smart Start Healthy Heart Kit to measure their blood pressure and cholesterol levels.
It
is free by mail with the purchase of three specially marked boxes of Smart Start cereal or bars.
Besides PR and packaging, Kellogg is promoting the offer at smartstart.com and in the special
offers section of amazon.com.