Kellogg Offers Consumers Free Health Check Kits

  • May 11, 2007
Kellogg is partnering with BioSafe Laboratories and Omron Healthcare to provide women with an in-home Smart Start Healthy Heart Kit to measure their blood pressure and cholesterol levels.

It is free by mail with the purchase of three specially marked boxes of Smart Start cereal or bars.

Besides PR and packaging, Kellogg is promoting the offer at smartstart.com and in the special offers section of amazon.com.

Next story loading loading..