R/GA & Nike Win Top One Show Interactive Honors

  • by May 14, 2007
R/GA won Best in Show honors at The One Club's One Show Interactive Awards Friday night for its cross-platform application and the "Nike+" Web site it created for Nike and Apple.

Using a specially designed chip made to fit a pair of Nike sneakers, visitors to the site were able to download information to and from their Apple iPods to plan a complete workout experience, from mapping a running course using Google maps to coordinating music with a tempo that mirrors the intensity of the workout and reviewing the results.

Nike was also named Client of the Year for being "a champion of good creative work generated from many different agencies across as many countries," according to The One Club. Top winners of Gold, Silver and Bronze honors were:

* Crispin Porter + Bogusky: Total 7 (3 Gold, 2 Silver, 2 Bronze) * Farfar: 4 Total (1 Gold, 1 Silver, 2 Bronze) * R/GA: 4 Total (2 Gold, 1 Silver, 1 Bronze) * AKQA: 3 Total (2 Silver, 1 Bronze) * Goodby, Silverstein & Partners: 3 Total (2 Silver, 1 Bronze)

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