• May 16, 2007

Scripps Networks is launching additional social media initiatives this week for both DIY Network (www.diynetwork.com) and Fine Living (www.fineliving.com) following HGTV's success with its "Rate My Space" social networking portal.

"Rate My Space," which encourages users to share decorating advice, generated 10 million page views in just six weeks--or 10 times more page views than expected--after its Feb. 20 debut. Scripps Networks expects that eventually about half its online content will be user-generated.

DIY's social media site "My Projects" will center on home repair. Fine Living's site "We Live Here," based on the show of the same name, will let users create their own profile pages about where they like to eat, shop and stay. HGTV, Fine Living and DIY will create TV programming from the Web content.