For now, however, only 8% of those purchasing Internet-delivered video use gaming consoles for playback, according to the research, which is titled "Over-the-Top Internet Video to the TV." The vast majority (71%) view the content on PCs, and another 16% burn it onto a DVD and watch on a TV set.
The $1.5 billion market in hardware bridging the Internet to the TV will be vied for by hardware vendors in the gaming console, media adapter, and set-top box space, such Apple, Netgear, and Sony, ABI said. In its research, ABI found that 12% of today's online consumers have purchased some form of Internet-delivered video content.