Hitwise Offers Customized Competitive Intelligence

  • May 17, 2007
Hitwise, the leading online competitive intelligence service, has launched Hitwise Dashboards, a new interactive report that enables marketers to review customized competitive intelligence information from a single page in the Hitwise interface.

Leveraging Hitwise data that is updated daily, the new reporting provides up-to-date snapshots of metrics important to online planning and reporting. These include relative market share, sources of traffic among competitors' sites, percentage of traffic from affiliate partners, brands and products that are top of mind among consumers, and demographic and lifestyle segmentation data.

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