• May 17, 2007

To help its clients develop more complete insights about the unique characteristics of the burgeoning Hispanic community in the U.S., The Nielsen Company is launching a national Homescan Hispanic Consumer Panel, with a research sample of 11,000 households.

Nielsen also said it will expand its existing Homescan Hispanic Panel in Los Angeles from 1,500 to 2,500 households to provide Fast-Moving Consumer Goods manufacturers and retailers with more detailed views of the needs, preferences and shopping habits of Hispanic consumers.

The Hispanic population is the fastest-growing demographic group in the U.S., and is expected to reach the 50 million mark by 2010. More importantly, the Hispanic population will yield 18% of all U.S. households with children by 2010.

--Nina M. Lentini