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Makeover For GolTV

GolTV, the soccer network, is going through something of a makeover, with new branding and an on-air redesign to emphasize the programming. It will use new on-screen graphics with faces of stars, including Ronaldinho, Raul and Pavel Pardo, and other top players in European leagues.

They are going for a more artistic and dynamic look, along with new music. And the logo has also changed: New branding uses the recognizable "ball and arch," but tweaked to show the link that brand mark and the net's name. At the same time, GolTV also says it has exclusive English-language broadcast rights to televise 26 matches of the Copa America live in the United States.

Read the whole story at Multichannel News »

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