Privately owned One to One Interactive, entering its 10th year, said first-quarter revenues grew 44% on a year-to-year basis. In March, the Boston-based digital marketing firm hired Cindy Starr,
formerly of Digitas and Arc Worldwide, as vice president, marketing services. In April, it bought Quantemo Usability Lab, which measures a target audience's emotional reactions to digital media. And
earlier this week, it named Dave Reiter, formerly of IMC2 and VML, as account director for client GlaxoSmithKline.