MediaCom Names New Strategy Chief, Taps Mediaedge:cia's Cipolla

  • May 18, 2007
MediaCom, the GroupM media services network that has been organizationally untouched since it was acquired by WPP Group, has tapped a new president and strategy chief from sister agency Mediaedge:cia. Barbara Cipolla has been named president-chief strategic services officer for MediaCom U.S., reporting to Dene Callas, CEO of MediaCom U.S. She had been managing partner-marketing and business development director at Mediaedge:cia.
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