• Search Engine Land, Friday, May 18, 2007 11:30 AM

By now, just about everyone should be seeing and using Google's new Universal Search, characterized by a new navigational interface. The integration of Google's various search tools will be ongoing, but major changes are already discernable. To be sure, it's a game changer for search marketers-particularly search engine optimizers.

But those who specialize in vertical search will see new opportunities. Why? Because Google Universal is going to make vertical content more visible by integrating the company's various, under-utilized vertical search services. These include: Book Search, Blog Search, Catalogs, Code Search, Finance, Images, Local/Maps, News, Patent Search, Product Search and Video.

"You almost need a search engine for all our search engines," Google's Marissa Mayer, vice president of search products and user experience, says. "We're so excited about taking all these different silos of information and making them all into one." By blending them all together, Google can finally expose all its vertical richness.

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