Verizon Taps 10 Agencies To Unite Cross-Biz Efforts

  • May 21, 2007
Verizon has devised a unique strategy that uses 10 leading ad agencies today to buttress the company's account services and creative efforts. The agencies will serve Verizon Communications, Verizon Business and Verizon Wireless in order to achieve a common look and feel across the company's lines of business, as well as provide cost savings. The agencies include McCann Erickson for creative, Zenith for media buying and Moxie for online creative, planning and buying.

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