• May 21, 2007

Director Michael Apted's "Married in America 2" documentary, premiering Wednesday night on Hallmark Channel, has bought a sponsorship of DivorcingDaze, with a podcast and Web site that feature two divorced women sharing their adventures.

The sponsorship includes banner ads, embedded video and audio, text links, photo galleries and email blasts to podcast listeners.

The Hallmark show, from Faith & Values Media, is a sequel to Apted's 2001 documentary in which he interviewed nine American couples as they prepared to marry. Now, he checks in with the same couples for an update. JL Media, Union, NJ, made the ad buy for Faith & Values.