AT&T Inc. kicked its brand campaign into high gear, replacing the Cingular brand with AT&T on all in-store signage, store kiosks and point-of-sale materials in approximately 1,800 company-owned
wireless retail stores. Plus, AT&T is beginning to replace Cingular with the AT&T brand in voice greetings, new customer handsets and handset screen displays. Many of the company's high-profile
sponsorships, such as "American Idol" and NASCAR, will be transitioned soon, too. The transitional advertising phrase, "Wireless from AT&T, formerly Cingular," has begun replacing the phrase,
"Cingular is now the new AT&T." The color orange will continue to be associated with wireless services from AT&T.