Ford, Funkmaster Flex Pair For Promo, Sweepstakes

  • May 22, 2007
Ford is teaming up with radio and TV personality Funkmaster Flex for the second season of his reality TV series, "Car Wars with Funkmaster Flex." Season two of "Car Wars" debuted on Sunday, detailing a six-week race by four customizers to bling out a 2007 Ford Expedition.

The show's grand prize is a "Ford Best in Show" award and $50,000. Produced by Monica Taylor Enterprises Inc., it will air at 1 p.m. EST on ESPN2 for six consecutive weeks. All six episodes will be available for viewing online at

Ford also will air a new Ford Expedition television commercial during "Car Wars" episodes. Produced by UniWorld Group Inc., the commercial follows Ford's "Ford Challenge" template and features Flex as host of an "Expedition Challenge" with the Chevrolet Suburban to see which vehicle owner can stow a third-row seat the fastest.

Each episode of the show promotes a national sweepstakes to win the 2008 Ford Expedition Funkmaster Flex Edition, which goes on sale this fall in limited volume. Viewers are directed to to win.

In addition, attendees of the 2007 Funkmaster Flex Custom Car & Bike Show Tour will also have a chance to enter to win onsite, where all four of the "Car Wars" contestants' customized Expeditions will be on display at each of the remaining tour stops. One overall sweepstakes winner will be announced in July.--Karl Greenberg



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