True Religion Looks For Handbag Converts

  • May 22, 2007
Women who can't imagine ever fitting into a pair of True Religion Brand Jeans will finally have another way to console themselves: The high-end jeans marketer says it will branch out into handbags.

In a licensing deal with Jacobs & Leslie Hsu Designs, the company plans to unveil the new bags in August and begin shipping to retailers for the spring.

Leslie Hsu previously designed for brands Calvin Klein and Tahari and recently licensed and launched UGG Australia handbags.

--Sarah Mahoney

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