USA Uses Campfire To Market '4400'

  • May 23, 2007
USA Network has tapped Campfire to create a multi-tiered marketing campaign for "The 4400," a hit show that chronicles a world changed by 4,400 people abducted and then returned with extra-human abilities. The campaign, which just kicked off, picks up from the season three finale in which a lead character distributes Promicin, a substance that either kills you or gives the user a superhuman ability. The "Battle for Promicin" is the central theme of Campfire's campaign, which tries to create a national debate on the subject. To augment the effort, the agency is utilizing seven Web sites, 70+ original Web videos, live events and an intricate mobile-marketing platform.

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