• January 22, 2004

The Shelron Group has debuted "Chainreaction," a software package designed to help advertisers maximize ROI. Features include real-time tracking, automated downloads and historical performance stats.

"This move is a result of a two-year process where we have been specializing in developing solutions for both database integration and management and Internet advertising," said Shelron chief executive officer Eliron Yaron in a press release. "With the experience and success that we have garnered for our clients, it was a natural move to focus on online marketing and advertising companies."

Chainreaction will be available as both a full software package or on a per-campaign basis.