Measurement firms comScore and Nielsen//NetRatings have committed to timetables for the auditing of their technologies and processes by a third-party auditor. That was the main development to come out
of an industry meeting convened by the Interactive Advertising Bureau last week. Nielsen//NetRatings has formally announced its entrance into a full audit and accreditation process with the Media
Rating Council, and comScore is in the final stages of its pre-audit with the MRC and has indicated a commitment to finalizing the timeline for a full audit and accreditation within the next 90 days.
-- Gavin O'Malley
