NetRatings, comScore Agree To MRC Audits

  • May 23, 2007
Measurement firms comScore and Nielsen//NetRatings have committed to timetables for the auditing of their technologies and processes by a third-party auditor. That was the main development to come out of an industry meeting convened by the Interactive Advertising Bureau last week. Nielsen//NetRatings has formally announced its entrance into a full audit and accreditation process with the Media Rating Council, and comScore is in the final stages of its pre-audit with the MRC and has indicated a commitment to finalizing the timeline for a full audit and accreditation within the next 90 days. -- Gavin O'Malley
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