• Nhan Dan, Wednesday, May 23, 2007 10:30 AM

Vietnam is stepping up efforts to attract tourists with a proposed ad buy on CNN. The Vietnam National Administration of Tourism is asking the government to fund a $400,000 campaign to run 30-second spots for three months on the cable net. The spot would air each day during CNN's peak hours.

According to the head of VNAT, CNN will make the ad free of charge if the media budget comes through. If the plan gets the nod from higher-ups in Hanoi, the campaign will start in the third quarter. Through April, more than 1.4 million foreign visitors arrived in the country, an increase of 12.5% over the same period of 2006.

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