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General Mills To Sponsor We TV Show

General Mills will sponsor a new half-hour show on the women-focused channel We TV that features couples moving in together. "She's Moving In" debuts in July.

The home-decorating show is about cohabiting couples and their battles over decorating their space. The food behemoth will get in-show ads, along with billboards and banner ads online, while Yoplait yogurt brand will be worked into the show and consumed on-screen by designers and women featured in each episode.

Read the whole story at Broadcasting & Cable »

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