• Ad Age, Wednesday, May 23, 2007 11:30 AM

CBS Corp. on Wednesday acquired 6-month-old Wallstrip, a daily Web show, a la Rocketboom, devoted to irreverent stock market news. The acquisition was cleverly announced this morning on WallStrip's show, drawing even more attention to it in the process.

Most attribute WallStrip's success to show host Lindsay Campbell, who's drawn comparisons to video blogger Amanda Congdon, formerly of Rocketboom and current producer/host for ABCNews.com. Campbell will continue in her role as host of the show, while producers Adam Elend and Jeff Marks will produce original Web content for CBS.com.

Another key to WallStrip's success has been its distribution. According to Ad Age, WallStrip is syndicated on YouTube, Veoh, Blip.tv, iTunes, Yahoo! Podcasts, Google Finance, TheStreet.com, AOL Uncut, vSocial and Revver. It attracts a predominantly male audience in the financial industry.

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