• Brandweek, Friday, May 25, 2007 11:30 AM

The Alliance of Automobile Manufacturers (AAM) is launching an ad campaign in 10 states over the Memorial Day weekend that warns consumers that proposed increases in fuel standards would drive up the price of vehicles. The D.C.-based trade association represents GM, Ford, Chrysler, Toyota and five other automakers.

The series of radio spots and print ads, via Glover Park Group, Washington, D.C., will run in Arkansas, Delaware, Idaho, Louisiana, Minnesota, Montana, Nebraska, North Dakota, Pennsylvania and Wisconsin. The ads also state that a Senate bill that would impose a requirement that automakers raise fuel economy by 40% by 2020 would make drivers less safe. The lobbyists claim automakers would have to build smaller cars in order to conform to the mandate.

The ads will drive consumers to a Web site, www.drivecongress.com, which also provides a toll-free number that will help consumers connect with their congressional representatives.

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