Long-time Madison Avenue media buyer Joel Zaremby has joined Arbitron as senior account manager on Project Apollo, the ambitious joint venture with The Nielsen Company that is being field tested this
year. Prior to Arbitron, Zaremby was senior vice president-sales and marketing at Verance Corp. and held top sales positions at Reader's Digest
and USA Today
's Baseball Weekly
well as top media-buying posts at SFM Media (now MPG), JWT and Active Media.