The move has the tech press speculating that this could be the first major crack in the DRM wall; it
marks the first time consumers can purchase (as opposed to steal) DRM-free music. It also makes Apple files compatible with music devices other than iPod, which is a long-standing gripe among Apple
competitors. Moreover, European regulators that want Apple to open iTunes up to third-party software, may now cut the iPod maker some slack. Many critics feel record labels and music services
providers have to move in this direction to stand a chance of competing with music piracy.
However, at 30 cents more per song, Greg Scholl, CEO of The Orchard, a music distribution and marketing company, thinks: "The price Apple is charging is still too high and will probably inhibit [sales]." That said, he adds, "There isn't enough data to know what the right pricing is or how to market digital music. At least Apple is trying something new."