Newsflash: Product Placement Works

  • February 17, 2004
New Media Strategies surveyed online TV viewers and found that 83% were receptive to product placements in their favorite TV programs, while only 17% had a negative reaction to the growing advertising trend. "Viewers don't mind product placement, so long as it doesn't step on or interfere with the flow of their favorite programming," stated Snyder, CEO of NMS. NMS surveyed 338 TV viewers in the most popular film, entertainment, women's, family, and mainstream online communities. When asked about their thoughts on product placement, 83% said, "It Doesn't Bother Me," or that they had "No Opinion" on the advertising tactic. Only 17% of fans surveyed reported they found product placements "Annoying" or "Offensive."
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