Wendy's In Father's Day Adoption Push

  • June 12, 2007
Wendy's is launching its first Father's Day Frosty Weekend, donating 50 cents from the sale of every Frosty sold during Father's Day Weekend (June 16 and 17) to the Dave Thomas Foundation for Adoption.

The fast-feeder's goal is to raise $1 million to hire adoption recruiters, who match prospective parents with waiting foster care children.

In three years, Wendy's Wonderful Kids has grown from seven pilot cities to 75 cities across North America with 87 adoption recruiters.

--Sarah Mahoney

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