• June 13, 2007

American Airlines, "The Steve Harvey Morning Show" and Premiere Radio Networks have a marketing agreement designed to reach African-American consumers.

Steve Harvey is one of the most popular entertainers in the United States, especially so among African Americans, the airline says. He reaches 5 million listeners a week.

The agreement provides for the airline to immediately place advertising on the radio program and on the Steve Harvey Web site. American will run 30-second commercials on the show, some of which will be voiced by Harvey himself. In addition, an American Airlines/Steve Harvey Morning Show banner will appear on the Harvey site and in the entertainer's online newsletter.

AA.com also will feature the banner. The agreement also calls for a co-branded micro-site, steveharvey.com/american, that will offer the show's listeners business and leisure travel tips, vacation ideas and other types of travel information.

American will provide "The Steve Harvey Morning Show" with on-air promotions, and airline representatives will participate in a new live "American Airlines Travel Segment" on the top-rated radio program each month. Video of the airline's on-air segments will be featured on the co-branded micro-site.

The show airs from 6 a.m. to 10 a.m. EDT weekdays on 44 stations nationwide. The financial terms of the agreement were not disclosed.