The 30-second Spanish-language spot shows the Colombian-born driver making his pit stop during a race. While his pit crew works on refueling and changing worn tires in less than 15 seconds, Montoya talks to his wife via a Nextel Walkie-Talkie phone, and helps negotiate the cost for a plumber's work.
Last year, Montoya became the first Formula One driver to join the Nextel Cup circuit on a full-time basis. The Sprint Nextel TV spot is Montoya's first Spanish-language commercial after entering the Series.
Per Nextel, the ad is part of a larger, Hispanic integrated-marketing campaign Sprint Nextel launched earlier this year. The commercial is paired with radio advertising, a national "Viva la Copa Nextel de NASCAR" sweepstakes, in-store promotions, online, direct marketing, and public relations.
The sweepstakes, promoted in the TV commercial, offers a chance to meet Montoya and an all-expense paid trip to attend the Nextel Cup Series race at Homestead-Miami Speedway.
--Karl Greenberg
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