• June 19, 2007

Digital agency 360i has promoted Sarah Hofstetter and David Berkowitz to vice president and director, respectively, of Emerging Media & Client Strategy.

The agency said Hofstetter and Berkowitz will work directly with clients to "develop and implement strategies that integrate word of mouth online marketing with media campaigns and search optimization into one cohesive marketing plan."

In addition to their new roles, Hofstetter will continue to oversee 360i's corporate marketing initiatives, and Berkowitz will continue to run the agency's Emerging Media Lab.

Clients who have done emerging media campaigns through 360i have included NBC Universal, MTV Networks, Scripps Networks and Saks Fifth Avenue.