Chirico will not disclose locations for the first units, but says the
initial stores will be based in malls, with the potential to expand into street locations in places such as downtown Manhattan.
A recent survey compiled by the Milan-based Bocconi School of Management, Altagamma and Ernst & Young highlights that brands that have focused on growing their own retail operations--among them Coach, Hermès and Geox--are among those considered most highly by consumers and are among the industry's best performers.
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