McDonald's Lovin' Yao Ming

  • February 12, 2004
McDonald's has signed a multi-year global partnership with NBA superstar Yao Ming. Ming will play a key role in McDonald's global marketing plans, with emphasis in such areas as physical fitness and activity, Olympics initiatives, and ongoing "i'm lovin' it" marketing events and customer communications. He will also lend his support to Ronald McDonald House Charities and its work on behalf of children worldwide.
Next story loading loading..