Cadillac Presenting Sponsor For Sundance Series

  • June 22, 2007
Cadillac is presenting sponsor for Sundance Channel's original series, "Live From Abbey Road," a cross between a reality show and tutorial about the pop-music creative process, which premiered last night.

The one-hour weekly show features artists rehearsing, talking about their work, and performing. Artists include Paul Simon, Iron Maiden, LeAnn Rimes, David Gilmour, Dave Matthews, Wynton Marsalis and John Mayer.

Cadillac, which is gearing up for the launch of its 2008 CTS sedan, will be in all on-air and off-air promotional elements for the series. Caddie will get brand presence on national broadcast, national and local cable, national print, extensive digital outreach and select out-of-home ads.

The deal also allows for pre-roll in front of the national video-on-demand distribution of the series which will feature :60 "My Cadillac Story" vignettes starring musicians Joan Jett and Travis Barker.

The vignettes, "My Cadillac Story," will air on Sundance and VOD, as well as on the "Abbey Road" microsite on , beginning in September 2007 in support of the launch of the new CTS.



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