• Skrentablog, Friday, June 22, 2007 11:45 AM

Are social networks running out of steam? Judging by the rapid resurgence of Facebook, not yet. But the manner in which users are change allegiances is worrying for advertisers and media partners.

The movement of Silicon Valley contacts from one social network to another highlights the fickle nature of social media. First, it was Friendster, then it was Orkut, MySpace, LinkedIn and now, Facebook.

Even MySpace apparently isn't hip anymore, according to industry bloggers, which leads to the conclusion that social networks are the Web's ultimate representation of flash mob mentality. The Internet is a place where travel is free and instantaneous, and people are instinctively drawn to crowds. Facebook, at the moment, has the momentum after opening its borders and its platform to new plug-ins. Still, MySpace is far from abandoned; rather it's still growing, just not at nearly the same rate as Facebook.

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