That announcement stoked speculation that the companies would
seek further integration, which was affirmed at the press event by Schmidt. "You should expect other announcements between the two companies over time," he said. "The iPhone is a powerful new device
and is going to be particularly good for the apps that Google is building." Apple's entry is seen as a major opportunity for content makers and content distributors like Google, given the consumer
product maker's ties with Hollywood and Big Music.
Stephen Arnold, author of a book on Google, said technologies like Ajax, used heavily by Google, easily fit into the iPhone. Schmidt added that Google is devoting substantial resources and development to mobile phone technology.