Krouse, who will be based in Los Angeles, will liaise with Interpublic agencies and health care clients. She will explore the best use of technology solutions in pharmaceutical sales and marketing.
The position was created to provide additional leadership and expertise in emerging media for Interpublic's agency health care teams and clients, as technology has dramatically changed how consumers and health care professionals share information.
Krouse was previously a digital marketing consultant, providing strategic direction and planning support to traditional agencies looking to leverage the digital landscape for their health care clients. She specialized in interactive strategy, design and development services for numerous pharma clients, including Bayer, Medtronic, UCB and Pfizer.