Comcast Campaign Puts Spotlight On Madison Avenue

  • February 3, 2004
Comcast Corp. will break a trade advertising campaign featuring youthful photos of high profile media planning and buying executives to promote its new Comcast Spotlight sales unit (MediaDailyNews Feb. 2) to Madison Avenue, the New York Times reports. The campaign was created by Tucker Hampel Stefanides & Partners. Separately, Comcast executives said the new sales unit would not compete with, but would complement the national spot cable sales efforts of National Cable Communications, a rep firm that is partly owned by Comcast. Spotlight will focus on local market deals and on developing interconnects within local cable markets.
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