In fact, report author Samantha Skey encouraged parents to become engaged with and involved in social networking. "This generation
of teens isn't embarrassed by" talking with their parents via networks; doing so would make them feel more "comfortable" about their teens using them.
If there were a theme to the responses of those youngsters interviewed, "it would be to meet teens and tweens on their terms," which mirrors a Business Week report that contends youngsters want something from marketers in return for their attention: freebies, downloads, access to exclusive content, but most of all, entertainment. Do not bore them--do not waste their time.