'Survivor' Propels 44% More Traffic to CBS.com

  • by January 1, 2000
The Nielsen//NetRatings - www.nielsen-netratings.com - Weekly Data have been released for the week ending June 18. CBS reality show, "Survivor," has hit a chord with many Internet users as CBS.com's audience traffic jumped 44% this past week. CBS.com garnered a unique audience of more than 600,000, as compared to 417,000 unique visitors the week prior, with 40% of its total audience surfing the "Survivor" homepage. Web surfers also spent 36% more time at CBS.com since "Survivor" debuted three weeks ago. Of those at-home Web surfers visiting the site, 56% were female and 44% were male.

The data also shows that many Internet surfers, at home and in the workplace, turned to online greeting cards to wish their Dads a happy Father's Day. Egreetings.com experienced the largest growth among Internet users at-work with a 56% traffic increase and Hallmark.com showed the biggest increase among Web surfers at-home with a 44% jump in audience size. Excite@Home's BlueMountain.com escalated 43% to four million unique visitors at-home while AmericanGreetings.com rose 27% to 2.8 million unique visitors.

According to Nielsen//NetRatings, the site drawing the largest percentage of female users at-work was iVillage.com, an online women's network. Women accounted for 85.7% of those visiting the site. The site drawing the largest percentage of female visitors at-home was iVillage's Horoscopes.Astrology.com, an astrology and horoscope site. Of those Web surfers visiting the site, 95% were female.

The site drawing the largest percentage of male users at-work was Rivals.com, an online sports network, according to Nielsen//NetRatings. Men accounted for 95.3% of those visiting the site. The site drawing the largest percentage of male visitors at-home was MaximOnline.com, a men's lifestyle magazine. Of those Web surfers visiting the site, 90.8% were male.

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