The data also shows that many Internet surfers, at home and in the workplace, turned to online greeting cards to wish their Dads a happy Father's Day. Egreetings.com experienced the largest growth among Internet users at-work with a 56% traffic increase and Hallmark.com showed the biggest increase among Web surfers at-home with a 44% jump in audience size. Excite@Home's BlueMountain.com escalated 43% to four million unique visitors at-home while AmericanGreetings.com rose 27% to 2.8 million unique visitors.
According to Nielsen//NetRatings, the site drawing the largest percentage of female users at-work was iVillage.com, an online women's network. Women accounted for 85.7% of those visiting the site. The site drawing the largest percentage of female visitors at-home was iVillage's Horoscopes.Astrology.com, an astrology and horoscope site. Of those Web surfers visiting the site, 95% were female.
The site drawing the largest percentage of male users at-work was Rivals.com, an online sports network, according to Nielsen//NetRatings. Men accounted for 95.3% of those visiting the site. The site drawing the largest percentage of male visitors at-home was MaximOnline.com, a men's lifestyle magazine. Of those Web surfers visiting the site, 90.8% were male.