Called MySpace TV, the site will launch in 15 countries and 7 different languages. A few weeks ago, YouTube
announced a similar international expansion. As company CEO Chris DeWolfe says, "We haven't really freshened up our video offering since we launched it. We wanted to highlight the fact that we have a
video destination on the Web."
MySpace's market value may have grown nearly twenty-fold since News Corp. acquired it in 2005, but analysts note the site is still monetized poorly relative to its size. MySpace TV is an attempt to separate video content from the social network to create incremental ad inventory--and content sponsorship opportunities. Surprisingly, YouTube and MySpace serve nearly as many videos in the U.S.: in April, the News Corp. site had 50.2 million viewers compared to YouTube's 57.9 million, according to comScore.