NFL Gets Sirius, Completes Satellite Radio Deal

  • February 4, 2004
The National Football League and Sirius Satellite Radio have completed a seven-year deal for Sirius to broadcast all NFL games live nationwide. Beginning with the NFL's 2004 season, Sirius plans to carry all NFL regular-season contests as well as select pre-season and playoff games. Starting with the 2005 season, Sirius will also broadcast the Conference Championships and the Super Bowl. Sirius will also create "The NFL Satellite Radio Network," an around-the-clock, year-round stream of NFL content. All of the programming will be available at no additional cost to Sirius subscribers. Sirius also now has the right to use the NFL "shield" logo and collective NFL team trademarks for consumer promotion. The deal was announced in December.
Next story loading loading..