Bravo, Coke Enterprises Terminate Pact

  • July 5, 2007
Bravo Brands has reached an agreement with Coca-Cola Enterprises to terminate the Master Distribution Agreement entered into by the parties on Aug. 31, 2005. The termination allows Bravo to move forward to finalize its negotiations with a new national distributor for its products.

Ben Patipa, president of Bravo, said it was "a joint decision between the two companies that reflects economic returns far below the expectations of both CCE and Bravo. [It] is a key step in our overall plan to restructure the business into an economically viable model through distribution with another national distributor."

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