Ford Europe Launches Mondeo Ads

  • July 5, 2007
Ford Motor Company's European operation is launching new advertising for its Mondeo car, and it is promoting its new car for Europe, the Ford C-MAX -- which goes on sale this summer -- through a sponsorship deal that makes Ford official auto partner of Euro Disney. The C-MAX will be the official car of Disneyland Resort Paris' 15th anniversary.

Ford of Europe's deal gives the company sponsorship opportunities and access for product display opportunities in Disneyland Park and the Walt Disney Studios Park. Ford says the agreement will also lead to joint marketing initiatives and operations across Europe.

The company's new ad push for its Mondeo launched Tuesday night with a 90-second TV commercial during the broadcast of the European Football League finals.--Karl Greenberg



Next story loading loading..