The deal includes title sponsorship of this Sunday's race, the Camping World Watkins Glen Grand Prix.
The partnership with Watkins Glen International and Camping World extends through the 2010 race season and gives the RV camping company exclusive rights at the track as the "Official RV Retailer, Recreational Vehicle Parts, Accessories and Services Provider."
The company will also be named as the Qualifying Day sponsor during the Nascar Nextel Cup Series weekend on Friday, Aug. 9, before the racing action on Sunday.
The Bowling Green, Ky.-based company also has
inked a series of associations with Nascar teams Richard Childress Racing and Kevin Harvick, Inc. centered on sponsorships of Nextel Cup Series, Busch Series and Craftsman Truck Series races.--Karl