Currently, Ripple Networks TV screens show content to customers who are waiting in lines at Jack in the Box restaurants that feature ads for local merchants, events and some national advertisers inserted above news crawls, stock quotes and market news and horoscopes.
Ripple charges $100 per screen for a month's worth of ads from its advertisers, and already reached 10 million individuals each month via its presence in more than 600 retail locations in the West and in Hawaii. The partnership creates a custom network that will deliver Jack in the Box branded news, entertainment, weather and sports to Jack in the Box customers across its varied locations on two HD LCD screens in each restaurant.
"When considering an in-store network, we put our guests first. We have a vision for this network to be truly entertaining and consistent with our brand. Ripple provides a diverse range of content partnerships, experience in building consumer-facing products, and the expertise and understanding in delivering a reliable 24/7 network," says Greg Joumas, division vice president/advertising and marketing communications for Jack in the Box, in a statement.
"Jack in the Box stays ahead of the curve by catering to their customers' regular need for relevant media entertainment on-the-go throughout their day, and Ripple's proud to power this elevation in customer service," says Ali Diab, co-founder and president of Products and Technology, Ripple, in a statement. "As a media company that puts the consumer's experience first, we are thrilled to help Jack in the Box better serve their loyal customers within each neighborhood."
The partnership decision is part of Jack in the Box's strategic initiative to reinvent its brand, which is already underway via improvements to its menu, such as the addition of the industry's first 100% sirloin burger and ciabatta bread. The restaurant chain also is in the process of redesigning its dining rooms and common areas over the next four to five years to better reflect the personality of its fictional founder and ad spokesman, Jack.
"Re-imaging our restaurants further differentiates the Jack in the Box brand from our competitors," Jack in the Box' Joumas says. "Along with new flooring, furnishings, lighting and Jack-inspired decorative elements, adding amenities like music, flat-screen TVs and an in-store network is key to creating an inviting dining destination for our guests."