Adidas Signs On To Earnhardt Jr. Sponsorship

  • July 9, 2007
Adidas has signed to be a multi-year sponsor of Nascar racing star Dale Earnhardt Jr. The sponsorship and licensing deal includes a full line of Dale Jr. footwear, apparel and accessories, including his future racing suit and technical footwear as well as off track footwear and fan apparel.

Per the company, Earnhardt will help design a racing suit and technical driving shoes. The deal includes a collection of off track footwear, technical apparel and fan merchandise. Dale Jr. licensed products will be at Adidas retail stores, sporting-goods retailers starting in February.

--Karl Greenberg

Next story loading loading..