KFC Commissions Unique Mural To Intro Product

  • July 11, 2007
To showcase the unique flavor of its new Teriyaki Boneless Wings, Kentucky Fried Chicken challenged experiential artist Phil Hansen to create a one-of-a-kind mural of Colonel Sanders. To give the mural a tasty twist, Hansen used KFC's new boneless wings' Teriyaki sauce as his medium.

"When we saw Phil's work and his karate-style painting technique, we just knew he had to be involved in the launch of KFC's new Teriyaki Boneless Wings," said KFC CMO James O'Reilly, in a news release.

Drawing inspiration from the Japanese martial art to reflect the origins of the Teriyaki sauce, the artist used his unique 'karate-painting' technique by coating his hands and feet (and even his cheek at one point) in the 'paint' and karate chopping, kicking and head-butting a wall-sized canvass.

A minute-long film posted on YouTube shows the mural's eight-hour production in high speed, finally revealing Colonel Sanders in mid-karate kick.

The finished painting will be auctioned on eBay with proceeds benefiting Colonel's Scholars, a charitable program providing students nationwide with much-needed college scholarships.



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