Wal-Mart Moving Into YouTube's Neighborhood

  • July 12, 2007
The Bentonville, Ark.-based company is launching a consumer-generated content web site via Draper, Utah-based web content company Sequoia Media Group, that lets consumers turn their photos into movies.

Wal-Mart Mini Movie is to be a free Web site where people can create and share videos.

The site will be part of Sequoia's aVinci Experience site that lets consumers apply special effects and storyboards to their home videos and photos. Wal-Mart Mini Movie will be at walmart.avincimovie.com.

Registered users can choose from templates like Vacation, Wedding, Sports, Family, Celebrations and All Occasion, then upload up to six photos, add a title, then make movies. A coordinating Movie Poster is also automatically generated and ready to share.

The program can also be accessed at Wal-Mart Photo Centers and is included on Wal-Mart Photo Center promotional disks and on Fujifilm digital album photo disks.

Wal-Mart and Sequoia Media Group also plan to release next week a full-length DVD movie product called myMovieMaker scheduled to launch in all 3,500+ Wal-Mart Stores. The MyMovieMaker lets consumers make DVD movies using in-store Fuji kiosks, at a cost starting a $12.86.

--Karl Greenberg



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